Syskit Point: Visibility

The project
Syskit wanted an animated GDN ad showcasing the visibility-related features of their product, a platform for managing Microsoft 365 estates. The brief was to create something under 30-seconds and ideally include characters.

My role
Working directly with the marketing team, I wrote the script, designed the boards, sourced the audio, and animated the final video. To keep costs down, the illustrated characters were purchased from a stock site and modified.

I enjoyed
- Working directly with the Syskit marketing team
- Researching the product and existing messaging
- Being able to get hands-on with a trial version of the product - this was invaluable
- Writing a script and then distilling it down to be as succinct as possible

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