Digital Binge

This piece was done for an assignment in School of Motion's Illustration for Motion course. The brief was to create an illustration to accompany an editorial piece about how binge-watching can disrupt your life and create unhealthy habits.

A print illustration had already been done by another artist. The client wanted to keep the concept, but switch up the style to appeal to a younger audience of around 13-24 who would see it at 9:16 on Snapchat or Instagram TV instead.

I started by thinking about the visual language of the original piece and what things characterized it as more mature - dramatic lighting, fine texture, thin lines, and the use of asymmetry and negative space. I also looked at what aspects I wanted to keep, such a the sense of isolation, tension of being on the edge, and the palette used.

To fit with the younger demographic, I chose a laptop instead of a TV remote, added a reference to streaming autoplay, used a desk to imply studying, and applied a cartoon-y style with block colours, thick outlines, and exaggerated perspective.

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